Q&A Time
General Questions
Q: Where did the name Bravalia come from?
A: The name comes from an amalgamation of the word “Brave” and the suffix “alia”, meaning “a collection or group”. Hence, Brave group. That’s Bravalia.
Q: What’s the difference between “account management” and “client services”?
A: These terms are generally used interchangeably, however will note if there is a deviation.
Q: What types of companies would benefit most from Bravalia training?
A: Bravalia training would benefit any company with staff dedicated to client services or account management, including virtually any type of marketing/digital/media agency, technology companies with client services or customer success teams, or companies with in-house agencies.
Q: What do workshop participants get from Bravalia training?
A: First, participants will receive valuable, practical knowledge from a very experienced account management professional which will help them both in their daily responsibilities and in their career progression. In addition to the presented material, participants will have an opportunity to interact and ask questions during the workshop that will benefit them personally. Also, each participant will receive a nice certificate of completion.
Q: Is Bravalia training a one-time need for account management professionals?
A: Account management professionals will benefit from participating in the the Account Management Essentials, Essentials Plus, Immersion, Account Plan Deep Dive, and Client Serving Essentials workshops one time, and possibly annually for reinforcement and focusing on continued skills development. “Hot Topics” are intended to be singularly focused, rotating topics that would benefit account management professionals on a regular cadence, for example monthly.
Q: Where did you get your client services training?
A: I’ve received formal leadership training in both the military and civilian life, plus various other training throughout my career, including training for sales, coaching, presentation and public speaking. That said, like most client services professionals, much of my knowledge comes from decades of on-the-job training, working with real teams and real clients. My goal with Bravalia is to share my learnings with others, so they can improve their skills, progress in their careers, and reduce mistakes along the way.
Q: Where is Bravalia based? Will Bravalia travel to deliver a workshop in person?
A: Absolutely! I’m based near Nashville, TN, and happy to travel just about anywhere to deliver a workshop as long as travel expenses are covered. Just let me know when contacting me.
Q: How much lead time do you need to prepare for a workshop?
A: Just a few days to prepare, once contracted and the brief Start Up questionnaire is completed.
Questions About Curriculum
Q: What experience levels would benefit most from Bravalia training or coaching?
A: Bravalia’s training and coaching is targeted towards client services professionals from entry level to roughly the account director-level.
Q: Does Bravalia do Sales training? Is this Sales training?
A: One of the core responsibilities of an account management professional is driving revenue. That said, Bravalia’s training involves revenue planning, opportunity management, and such, however isn’t specifically “sales” training, per se.
Q: Does Bravalia training involve specific functional or service line skills, like design, media, or technical development?
A: No, Bravalia training involves only core client services functions and is agnostic of marketing , technology or media channels.
Q: How does a company benefit from Bravalia training?
A: Bravalia training is a direct investment in their people. The two critical skill areas that each participant will develop are building trusted, long-term relationships with clients and developing their accounts to their financial potential. These are the aspirations of all agencies and companies.
Q: Why does the Core Curriculum for Essentials, Essentials Plus, Immersion, and Client Servicing Essentials training all look so similar?
A: The topics for all of these workshops are based on similar proven, proprietary curriculum: Account Basics and the Three Pillars of Account Management (check out Bravalia’s Core Curriculum for details). The difference between these workshops is the depth to which the topics are explored. For example, the topic of “The Account Plan” gets about five minutes of attention in the Essentials workshops, about 30 minutes in the Essentials Plus workshop, and about two hours of attention during the Immersion and Account Plan Deep Dive workshops.
Q: Would Bravalia develop a custom training solution to satisfy a specific need?
A: Yes, I’m happy to discuss a custom program that is anywhere within the realm of my experience and expertise. Just let me know what you’re interested in when making contact.
Q: What do participants get after the workshop?
A: All participants will receive a completion certificate and access to a library of account management templates, including the Account Plan, Client Roadmap, and more.
Questions About Workshop Logistics
Q: How many people can participate in a workshop?
A: It should be a manageable group, ideally 2 to 25-ish.
Q: What sort of space does Bravalia need to deliver a workshop?
A: Ideally, a private room large enough to seat the participants comfortably, with an HD monitor with laptop and Internet access, electricity, and a white board or similar writing surface. If there are any remote participants, we’ll need a teleconference-capable phone also.
Q: Can a workshop be delivered remotely rather than in-person?
A: Yes, all workshops can be delivered remotely via video conferencing.
Questions About Individual Coaching
Q: Why would someone want individual coaching?
A: Bravalia offers individual coaching for a number of reasons. Some times, client services professionals are looking for a qualified mentor outside their own organization to discuss career-related or job-related, potentially sensitive, issues anonymously. Some times, client services professionals don’t have timely access to competent resources, even their own supervisors. Some times a client services professional might be looking to network outside their organization. Some times, a client services professional might just be looking for some ad hoc advice from an interested third party. Whatever the reason, Bravalia is here to help.
Q: How does individual coaching work?
A: It all starts with making contact with Bravalia. Let me know what you’re expectations are. Individual coaching can be a one-off discussion on a specific topic. Or we can schedule regular checkpoints to discuss planned or even ad hoc issues. This capability is totally flexible and meant to suit your needs.